Assessment - Form 1

Georgia Highlands College Goal Assessment Report Form

Unit/Team: College Relations	Reported By: Dana Davis
Date Submitted: 6/01/06	Assessment Period: 10/05 – 6/06
Related College Goal: #10 Maintain efficient and effective administration services to support the instructional and community outreach programs of the college.
Unit/Team Goal: The College Relations department communicates both with internal and external audiences. It is responsible for informing the external communities in its service area about the activities and offerings of the college and of presenting a positive, vibrant image to those communities. The department informs its internal audiences, consisting of faculty, staff and students, of achievements, news and activities that keep the college family knowledgeable and positive about the state of the institution.
Expected Outcome: The College Relations department will keep Georgia Highlands in the news and maintain a positive brand position through the consistent release of news and information to the mass media.
Outcome Assessment: Consistently track news of the college in all print media.
Performance Targets: Primary Target: Distribute 75 releases per year about the college, faculty achievements or other news of interest. Secondary Target: About 100 stories will appear in print media during the year.
Summary of Data Collected (Performance Results): Primary: As of June 5, 75 news releases had been distributed for the 2005-2006 academic year. Secondary: As of June 5, 93 articles had run in the Rome News-Tribune, Cartersville Daily Tribune News, Cedartown Standard and Marietta Daily Journal. Additional coverage appeared in the Calhoun Times and Summerville News, online and through several radio stations in Rome and Cartersville. There were several radio interviews that aired and two feature stories in the Bartow Neighbor, which would bring the total coverage results to more than 100.
Recommended Actions:
Date: Follow-up on Recommended Actions:

Assessment - Form 1

Georgia Highlands College Goal Assessment Report Form

Unit/Team: College Relations	Reported By: Dana Davis
Date Submitted: 6/01/06	Assessment Period: Oct. 05 – June 06
Related College Goal: #10 Maintain efficient and effective administration services to support the instructional and community outreach programs of the college.
Unit/Team Goal: The College Relations department communicates both with internal and external audiences. It is responsible for informing the external communities in its service area about the activities and offerings of the college and of presenting a positive, vibrant image to those communities. The department informs its internal audiences, consisting of faculty, staff and students, of achievements, news and activities that keep the college family knowledgeable and positive about the state of the institution.
Expected Outcome: Improve delivery dates for Folks & Features, the in-house, monthly news sheet that provides information to the college family regarding awards, achievements, campus events and other news.
Outcome Assessment: Monitor publication dates (first of every month) to raise awareness and anticipation of Folks & Features.
Performance Targets: Primary Target: Ensure that Folks & Features reaches faculty/staff mailboxes no later than the second of the month – or the fourth if the first falls on Friday. Optimum target is to meet the first day of the month. Secondary Target:
Summary of Data Collected (Performance Results): The PR specialist assumed editorship of the newsletter, which began to meet all critical deadlines (From November 05 through the present, publication dates were the first or second of the month). After meeting with key administrators, the process was changed to provide more timely flow of information to College Relations office, resulting in minimal fact-checking and fewer delays in publication.
Recommended Actions:
Date: Follow-up on Recommended Actions:

Assessment - Form 1

Georgia Highlands College Goal Assessment Report Form

Unit/Team: College Relations	Reported By: Dana Davis
Date Submitted: 6/01/06	Assessment Period: Oct. 05 – June 06
Related College Goal: #10 Maintain efficient and effective administration services to support the instructional and community outreach programs of the college.
Unit/Team Goal: The College Relations department communicates both with internal and external audiences. It is responsible for informing the external communities in its service area about the activities and offerings of the college and of presenting a positive, vibrant image to those communities. The department informs its internal audiences, consisting of faculty, staff and students, of achievements, news and activities that keep the college family knowledgeable and positive about the state of the institution.
Expected Outcome: The college relations team will evolve the college magazine – Focus – into a more widely read publication for a diverse audience that supports the branding and positioning of the college, fund-raising efforts and alumni involvement.
Outcome Assessment: Repeat call-to-action boxes throughout the book to drive readers to an online survey to assess content and define demographic profile of readership.
Performance Targets: Primary Target: Increase survey responses to 20 (about .5 percent of distribution) from 0. Secondary Target: At least 50% of the responses will include written comments that can be used to build readership profile and determine appropriate and pertinent content to keep the publication interesting to its audience.
Summary of Data Collected (Performance Results): Primary: Received seven written surveys for fall 2005 issue and about ten verbal responses/comments about the magazine. Survey link was displayed only once in spring issue, but placement was prominent. Secondary: None of the responses included written comments that could be used to determine appropriate content.
Recommended Actions: The College Relations department has initiated a process designed to determine the future of the Focus magazine. A recommendation has been made to scale down to one issue per year, mainly an Annual Report.
Date: Follow-up on Recommended Actions: